Facebook’s aggressive ad sales strategy appears to be paying off, as the social networking firm posted profits of $523m (£316m) marking a 63% increase in revenue for the fourth quarter, beating market expectations in the process.
Video viral of the week: David Beckham bares all in shoppable H&M superbowl TV ad
H&M is letting fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial set to air during this Sunday’s Super Bowl in the US (2nd Feb 2014).
Google analytics tips: Content grouping lets marketers compare data across departments
Google has added a new feature to its analytics tools called Content Grouping, helping marketers analyse the performance of specified product or content category online.
UK tech sector sees ‘best growth for almost a decade’
The UK tech sector shifted up another gear during the fourth quarter of 2013, with strong inflows of new work driving the steepest expansion of business activity for almost a decade, according to the latest KPMG/Markit Tech Monitor UK report.
Case study: Luxury retailer Avenue mobile strategy boosts transaction value 270%
Luxury online fashion retailer, Avenue 32, has launched its multichannel strategy, supporting young designers that are unable to invest in their own online presence to showcase their collections and expand their audience.
Asda, Tesco and Waitrose offer ‘click and collect’ points on the London Underground
Transport for London (TfL) has struck partnerships with several major retailers to bring click and collect services to the London Underground network.
‘Big Book of Site Search Tips ‘connects shoppers to searchers (Whitepaper)
The latest version of SLI Systems’ ‘Big Book of Site Search Tips’ has launched, offering more than 100 Ideas for improving the way retailers connect shoppers to the products they want.
Google Glass reveals new frames for prescription lenses
Google has unveiled new designs for its augmented reality eyewear, tailored for people who already have prescription lenses.
Global smartphone sales surpass one billion- Samsung leads the way
More than one billion smartphones were shipped last year, with Samsung increasing its lead as the world’s biggest vendor, according to new data.
The 4 types of social consumer: Marketers missing trick with social CRM (infographic)
Despite the growing investment in social media as a customer relationship management platform (CRM), just 24% of UK consumers believe that companies take notice of their views, according to a new survey identifying 4 types of customers online.