Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures buy turning the retailers furniture in makeshift tents and castles for playtime.

Facebook has bought GIPHY, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app.

Following the UK’s first full month under lockdown, April’s online retail sales results have signalled a seismic shift in purchasing patterns, according to new research.

Family-run food services business, Dunster’s Farm, was quick to jump to the aid of struggling consumers following the lockdown announcement, overhauling and converting its b2b food services business into a consumer food-to-door delivery service in just 14 days.

The digital marketing industry has taken strides to encourage demographic diversity, but cognitive diversity – which refers to the plurality of mindsets and perspectives within an organisation – has often been overlooked. Vijayanta Gupta, Global VP of Product Marketing at Sitecore discusses steps that the tech industry can take to become more cognitively diverse.

The Covid-19 pandemic is driving a new wave in ecommerce retail, value consciousness and localism in how consumers across the world shop and consume goods, according to new research.

One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.

Marketing tech firm Cognism has acquired email signature marketing platform, Mailtastic, in a seven-figure deal.

UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.

Over half of UK firms (53%)businesses have seen increased or unchanged productivity following lockdown-implemented remote working, according to new research.