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Disney buys YouTube network Maker Studios for $950m

April 1, 2014

Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.

Uncategorized content, Entertainment, games, technology, UK

Rise of second screeners: 16% of primetime TV viewers accessing social media

April 1, 2014

TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research.

Uncategorized brands, demographics, Facebook, marketing, media

Sony reveals first paper-thin tablet

April 1, 2014

Sony has revealed its first electronic paper tablet, measuring just 7mm thick and the size of an A4 piece of paper.

Uncategorized Microsoft

Data privacy now ‘critical brand differentiator’

April 1, 2014

Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research.

Uncategorized brands, email, media, Privacy, UK

Fits.me adds celebrity voices to virtual fitting room

April 1, 2014

Fits.Me has added a new feature to its virtual fitting room, with a raft of celebrity-inspired voices from Obi-Wan Kenobi to Simon Cowell advising users on the correct clothes size when buying online.

Uncategorized

Macmillan ramps up display and search ads with agenda21

March 31, 2014

Macmillan Cancer Support has appointed independent digital media agency, agenda21, as digital agency of record following a three-way pitch for their digital advertising and an additional pitch for search engine marketing.

Uncategorized advertising, agencies, content, digital marketing, marketing

US mobile marketing trends: Instagram overtaking Twitter

March 31, 2014

Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.

Mobile, Uncategorized advertising, apps, Facebook, marketing

Facebook to “beam internet” to developing world with wi-fi drones

March 31, 2014

Facebook plans to “beam internet to people from the sky” via a fleet of drones satellites and lasers, in a new project that will rival Google’s Wi-Fi balloon scheme ‘Project Loon’.

Uncategorized, Video Facebook, technology

Mega founder Kim Dotcom launches political party

March 31, 2014

Kim Dot Com, the controversial founder of cloud storage site Mega, has formed a political party in New Zealand.

Uncategorized Germany, Privacy

Blackberry hit by $5.9bn loss

March 31, 2014

Blackberry has reported a net loss of $5.9bn (£3.5bn) for its latest financial year, as the former smartphone king continues to lose ground to the likes of Apple and Samsung.

Uncategorized Android, Apple, Google, Samsung, smartphones
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