US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.
IBM boosts ad tech with Silverpop acquisition
IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.
European shoppers to double mobile spend this year: Brits lead the way (infographic)
Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research.
Global digital ad trends: HTML5 to overtake Flash on mobile devices as interactive video ads grow
HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends.
Facebook ditches integrated mobile messenger with separate chat app
Facebook is making a major push towards mobile messaging following its $19bn purchase of WhatsApp, replacing the chat features in its existing apps with a standalone version.
Catastrophic Heartbleed Bug affects two-thirds of the internet’
In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it’s meant to guard, leaving around two thirds of the entire internet (and most of its users) at risk.
Twitter ads ‘get more clicks than Facebook’ -study
Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new report.
No work emails after 6pm- French labour deal bans after hours requests
Workers in France will now be protected from receiving emails from their boss after 6pm, following a new union deal.
Display adspend versus time spent online (infographic)
One third of UK display ads are served on social networking sites, but only gets a fifth of a uses time online, according to these infographics from Microsoft.
Sesame Street goes digital with $4 subscription
Sesame Workshop, the non-profit educational organization behind Sesame Street, has launched Sesame GO, a web-based video subscription service.