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Online ad revenue overtakes TV for first time in US

April 11, 2014

US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.

Uncategorized advertising, analytics, email, financial services, marketing

IBM boosts ad tech with Silverpop acquisition

April 11, 2014

IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.

Uncategorized email, marketing, technology

European shoppers to double mobile spend this year: Brits lead the way (infographic)

April 11, 2014

Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research.

Uncategorized ecommerce, Europe, France, Germany, infographic

Global digital ad trends: HTML5 to overtake Flash on mobile devices as interactive video ads grow

April 11, 2014

HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends.

Uncategorized advertising, agencies, Australia, brands, Europe

Facebook ditches integrated mobile messenger with separate chat app

April 11, 2014

Facebook is making a major push towards mobile messaging following its $19bn purchase of WhatsApp, replacing the chat features in its existing apps with a standalone version.

Uncategorized Apple, apps, Facebook, technology, UK

Catastrophic Heartbleed Bug affects two-thirds of the internet’

April 10, 2014

In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it’s meant to guard, leaving around two thirds of the entire internet (and most of its users) at risk.

Uncategorized agencies, global, Google, security, technology

Twitter ads ‘get more clicks than Facebook’ -study

April 10, 2014

Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new report.

Uncategorized advertising, Apple, digital marketing, Facebook, Google

No work emails after 6pm- French labour deal bans after hours requests

April 10, 2014

Workers in France will now be protected from receiving emails from their boss after 6pm, following a new union deal.

Uncategorized email, Facebook, France, Google, smartphones

Display adspend versus time spent online (infographic)

April 10, 2014

One third of UK display ads are served on social networking sites, but only gets a fifth of a uses time online, according to these infographics from Microsoft.

Uncategorized adspend, advertising, infographic, Microsoft, time spent online

Sesame Street goes digital with $4 subscription

April 10, 2014

Sesame Workshop, the non-profit educational organization behind Sesame Street, has launched Sesame GO, a web-based video subscription service.

Uncategorized, Video apps, smartphones
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