Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report.
Google outbids Facebook for fleet of Wi-Fi drones
Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant’s efforts to bring internet access to far-flung corners of the world.
Local US markets ‘shape brand loyalty for youngsters’
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.
Butlins becomes first UK holiday brand to reach 100,000 fans on Facebook
Butlins has reached the milestone of 100,000 ‘likes’ on its Facebook fan page, making it the first domestic holiday company to do so.
Top World Cup marketing tips: Getting Ready for Rio 2014
With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, … [Read more…]
Google to block paid-search keyword data
Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads.
Facebook clamps down on News Feed spam
Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand ‘link-baiting’ techniques to entice users to click ‘like’.
Google Glass goes on sale… for one day only
Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer.
“We must be big time now!” Apple bans music app Bloom from iAds network
Streaming service Bloom.fm has claimed that Apple has unfairly blocked it from its iAd advertising platform, suggesting it is now seen as a rival to iTunes.
High speed internet “culture shock” for Mogadishu
Residents on the Somalian capital Mogadishu have been experiencing a form of “culture shock” since fibre optic services launched over the last week, an Internet provider has told the BBC.