Big spenders: WhatsApp is only the fourth biggest tech purchase of the year (Infographic)

Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19 time more than it id for Instagram just 2 years earlier. But it turns out that Facebook’s offer was only the fourth biggest acquisition bid in 2014, as demonstated by this new infographic from FinancesOnline looking at the tech … [Read more…]

The strategist’s view: Mobile first marketing – the 2014 digital challenge

Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny Meadows-Klue, President of the Digital Training Academy, explains why in the rush to … [Read more…]