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Celebrities drive Monster ‘Thank You’ campaign

May 21, 2014

Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous.

Uncategorized Facebook, global, Google, marketing, media

Facebook takes on SnapChat with rumoured Slingshot app

May 20, 2014

Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, “Slingshot,” according to new reports.

Uncategorized, Video Facebook, images, Privacy

Google to buy live games site Twitch for $1bn?

May 20, 2014

Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network.

Uncategorized Amazon, Facebook, games, Google, Microsoft

UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation

May 20, 2014

More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, accordiong to new research.

Uncategorized advertising, agencies, analytics, content, digital marketing

Google Now adds bill payment reminders

May 20, 2014

Google Now has added a new type of info card that will provide billing reminders, based on details from user’s emails, according to a news report.

Search, Uncategorized Android, email, Google, retail

Case study: How Budweiser’s ‘Puppy Love’ ad won the Super Bowl ad battle

May 20, 2014

Back in February 2014, Budweiser’s “Puppy Love” became the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. This case study from Unruly … [Read more…]

Uncategorized Australia, brands, content, Europe, Facebook

AT&T buys DirecTV for $50bn to create TV giant

May 19, 2014

In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn).

Uncategorized broadband, content, Entertainment, Google, Latin America

Restaurant marketing trends: Women lead rise in mobile bookings

May 19, 2014

UK diners are creating a ‘fast dining’ culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research.

Search, Uncategorized infographic, marketing, UK

Top 100 global retailers failing to convert social marketing into sales

May 19, 2014

A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.

Uncategorized brands, content, Facebook, global, Google

Gmail become first Android app to reach billion installations

May 19, 2014

Google’s Gmail app has become the first smartphone app to pass one billion installations on Android devices, it has been revealed.

Uncategorized Android, Apple, apps, Facebook, Google
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