The third day of the Cannes Lions festival was another eventful one, featuring Yahoo’s Marissa Mayer talking native ads and rapper Kanye West, who has offered to redesign Instagram, suggesting that it would be “a simple task” for him to beautify the popular photo app. View the video highlights below…

Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study.

Dominos Pizza has become the latest victim of a hack attack for their French and Belgian sites, with the perpetrators demanding a ransom of €30,000 or they will expose their customers address (and their favourite toppings).

With Cannes Lions well underway, celebrating creativity in the digital media industries, Exacttarget from Salesforce looks back at some of the key trends to come out of the festival so far.

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey.

Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to the arena and likely brings Amazon’s services … [Read more…]

Communications group Havas Media has partnered with digital ad tehc group nugg.ad, to provide targeted programmatic campaigns in the Polish market.

YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute.

Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube.

Google’s ‘Glass at Work’ project has opened up to developers with five new partners on board, working on building work-related applications that could interest businesses to bring the upcoming augmented reality eyewear into their operations.