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Getting seen on the App Store: US and UK optimisation tactics differ (infographic)

July 4, 2014

How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded.

Search, Uncategorized Apple, apps, brands, infographic

Tablet advertising effectiveness research: ‘As effective as print ads’

July 4, 2014

Readers recall magazine ads on tablet devices as strongly as the same ads served through print, according to new research.

Uncategorized advertising

Ericsson shows off 5G mobile test: 395 times faster than broadband

July 4, 2014

Less than two years after EE launched the UK’s first 4G network, Mobile maker Ericsson has showcased tests for new 5G mobile technology capable of reaching speeds 250 times higher than current 4G.

Uncategorized broadband, Google, mobile internet, technology, UK

eBay expands Argos partnership to 650 stores

July 4, 2014

eBay and Argos have extended their Click & Collect partenership, allowing eBay shopper to collect their purchases from 650 UK stores.

Uncategorized eBay, retail, UK

Paddy Power offers better odds to fans that share on social media

July 4, 2014

With the World Cup, Wimbledon and the Commonwealth Games capturing public attention this summer, Paddy Power is ramping up its marketing with a new scheme that lets fans that spread the word on social media to get better odds on bets they place.

Uncategorized brands, content, Entertainment, games, marketing

Top online retail tips: E-commerce is changing and it’s good news for your business

July 4, 2014

Greg Zemor, co-founder of marketplace distribution solution Neteven, discusses how e-commerce is changing and how businesses can benefit.

Uncategorized Amazon, apps, eBay, Europe, marketing

Facebook ramps up video ads with LiveRail buy

July 3, 2014

Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers.

Uncategorized advertising, AOL, apps, Facebook, Google

Third of Brits say no to push notifications (infographic)

July 3, 2014

One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research.

Uncategorized apps, brands, email, infographic, marketing

UK porn filters ‘wrongly blocking fifth of all internet’

July 3, 2014

Adult content filters implemented by the UK’s major internet service providers are blocking one in five websites (19%), with critics claiming the technology is not fit for purpose.

Uncategorized advertising, brands, content, government, media

Amazon lockers ‘yet to deliver the goods for UK consumers’

July 3, 2014

Almost three quarters of UK consumers have yet to try out new ‘alternative’ delivery methods offered by Amazon to cut down on missed packages, according to new research.

Uncategorized Amazon, brands, ecommerce, local, UK
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