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Internet of things steps closer for pharma marketers with Novartis-Google partnership

July 16, 2014

One of the first major moves from Google’s healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers.

Uncategorized brands, Google, marketing, technology

Simon’s Cat raises £88,000 via crowdfunding in one week

July 16, 2014

The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon.

Uncategorized UK, YouTube

YouTube to fund new content via Hollywood deals?

July 16, 2014

YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.

Uncategorized, Video Amazon, content, marketing, YouTube

Google’s Nest and Samsung form new Internet of Things consortium

July 15, 2014

Google’s smart home company Nest has joined forces with Samsung and others for form a new Internet of Things group aiming to set industry standards for connected devices.

Uncategorized Apple, Google, Samsung, security

Google+ authorship photos removed ‘to boost ad clicks’- report

July 15, 2014

Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos.

Search, Uncategorized Facebook, Google, media, Twitter

Nestle offers rewards to social fans with new coffee hub

July 15, 2014

Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.

Uncategorized content, Facebook, marketing, media, UK

Mobile video ad trends: 5 steps to success

July 15, 2014

With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising.

Uncategorized advertising, agencies, brands, content, global

Govt spies named ‘villain of the year’ at web awards

July 15, 2014

The UK spy agency GCHQ has been named as the biggest “internet villain” at the annual Internet Services Providers’ Association (ISPA) awards.

Uncategorized broadband, marketing, security, UK

Heineken ditches branding for ‘credible’ social media campaign

July 14, 2014

Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

Uncategorized brands, global, images, marketing, media

Moshi Monsters boss steps down on YouTube

July 14, 2014

The boss of Mind Candy, the company behind popular kids social network Moshi Monsters, has taken to YouTube to announce his resignation as CEO, but will continue in a more “creative role” as the social network.

Uncategorized, Video BBC, games, music, YouTube
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