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Top tips: Maintaining a cohesive brand story in the digital world

August 4, 2014

Jordan Kretchmer, founder and CEO, Livefyre – a social engagement platform used by media companies and brands to integrate real-time social content and conversations into their websites, mobile apps, and advertisements.

Uncategorized apps, brands, content, images, marketing

Guest comment: Can the CMO and CIO merge islands?

August 4, 2014

The roles of the CIO and CMO have more overlap than ever before. Emily Riley, Chief Operating Officer, Ghostery Inc, looks at why marketing and technology chiefs need to work closer together in the future.

Uncategorized advertising, Amazon, marketing, media, security

Police launches advert replacement on illegal websites

August 4, 2014

The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on copyright infringing websites with official force banners, warning the user that the site is currently under criminal investigation.

Uncategorized advertising, brands, content, technology, UK

UK tech sector soars amid strongest growth since credit crunch

August 4, 2014

The UK tech sector enjoyed a quarter of robust growth from April to June 2014 with the expansion of business activity rising at its fastest pace since the onset of the financial crisis, in 2007.

Uncategorized technology, UK

Most popular affiliate marketing ads: Discounts most popular for customer engagement

August 4, 2014

Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research.

Uncategorized brands, Christmas, Entertainment, marketing, media

Usability case study: How optimisation helped Flybe boost revenues

August 4, 2014

In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.

Uncategorized brands, global, marketing, Travel, UK

Morrisons in customer data drive with Quidco

August 4, 2014

Supermarket Morrisons has launched an exclusive campaign with Quidco, harnessing member data to acquire new customers for its recently launched online food delivery service.

Uncategorized digital marketing, marketing, UK

Facebook trails ‘free’ internet access in Zambia… but only for select sites

August 1, 2014

Facebook is testing is free internet access scheme in Zambia, giving mobile and web users access to a select number of sites.

Uncategorized apps, Facebook, Google, government, local

UK to get driverless cars on roads by January

August 1, 2014

The UK government plans to put driverless cars on public roads as early as January 2015, joining the US, Japan, Singapore, Sweden and Germany in tests to see how the vehicles will work on a large scale.

Uncategorized Germany, Google, government, iPad, Japan

Two-thirds of Internet of Things devices ‘vulnerable to attack’

August 1, 2014

With the rise of smart thermostats, wearable tech and even driverless cars, the Internet of Things is starting to become a reality. But new research by Hewlett Packard suggests password security and encryption issues could leave most of these current devices vulnerable to attacks.

Uncategorized email, local, security
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