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FMCG digital marketing creative agencies could be shaken up at Colgate-Palmolive

August 7, 2014

Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business.

Uncategorized agencies, brands, digital marketing, FMCG, local

Right to reply: The rise of the China’s Apple- How Xiaomi has overtaken Samsung

August 7, 2014

This week it was revealed that Xiaomi has overtaken Samsung as the top smartphone vendor in China. Karen Connell, founder of The SMALLmighty, looks at the implications on China and the global smartphone market.

Uncategorized analytics, Apple, brands, China, global

The Huffington Post hires ex-Al Jazeera boss for Arabic news launch

August 7, 2014

The Huffington Post Media Group has teamed up with the former boss of broadcaster Al Jazeera to launch an Arabic-language edition.

Uncategorized advertising, comScore, content, global, media

Top tips: Staying relevant at every stage of the buying process

August 7, 2014

Antoine Boulin, president media at Purch, looks at how a combination of content and programmatic ad buying can help brands and advertisers stay relevant throughout the purchase funnel.

Uncategorized advertising, brands, comScore, content, media

Biggest hack yet? 1.2bn passwords stolen in global data theft

August 6, 2014

Russian hackers have stolen 1.2 billion user name and password combinations in what could be the biggest ever data theft, hitting big name websites “in virtually all industries across the world” according to a US security firm.

Uncategorized agencies, email, global, marketing, security

Android finally overtakes iOS for global web usage

August 6, 2014

Despite commanding 85% of the global mobile market, Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple’s iPhone and iPad operating system.

Uncategorized Android, Apple, global, iPad

Snapchat and WhatsApp dominate photo sharing as Facebook plateaus

August 6, 2014

Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research.

Uncategorized Facebook

Top smartphones in China: Xiaomi overtakes Samsung

August 6, 2014

Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research.

Uncategorized analytics, Android, Brazil, China, global

DMA ditches rules for 5 ‘principles’ to build customer trust

August 6, 2014

The Direct Marketing Association (DMA) has revamped its code of conduct, ina move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow.

Uncategorized agencies, brands, government, marketing, media

Lycamobile launches first 3D animated advertising campaign

August 6, 2014

UK phone network Lycamobile has worked with visual storytelling studio Nucco Brain, the produce the first Lycamobile full CGI broadcast advertising campaign.

Uncategorized advertising, marketing, UK, USA
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