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Samsung debuts first metal phone

August 14, 2014

Samsung has revealed its first smartphone with a metal body, dubbed the ‘Galaxy Alpha’, as the world’s biggest mobile maker looks to expand into a more premium style to compete with HTC and Apple.

Uncategorized Apple, Samsung, smartphones, UK

Zuckerberg Vs Murdoch: How do dotcom billionaires compare to moguls of old? (Infographic)

August 14, 2014

While new media is growing at a rapid pace, the wealth of the individuals behind them is also skyrocketing. Here’s a look at the net worth of new and old media billionaires, and how quickly they amassed their fortune compared to the media moguls of old, courtesy of staff.com.

Uncategorized global, infographic, media

Google links Asia and US with giant underwater cable

August 14, 2014

Google has teamed up with five Asian telecom firms to build a $300mn underwater cable across the Pacific Ocean to cater for rising internet use in both the US and across Asia.

Uncategorized China, global, Google, internet use, Japan

Twitter alters price model to compete with Facebook

August 13, 2014

Twitter has revamped its ad pricing model to compete with Facebook, letting advertisers specify which action they wish to pay for, such as downloading an application.

Uncategorized content, email, Facebook, media, Twitter

Is BuzzFeed worth three times more than the Washington Post?

August 13, 2014

BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post.

Uncategorized Amazon, content, Entertainment, Facebook, media

Google unifies mobile tracking across web and apps

August 13, 2014

Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web.

Uncategorized advertising, Android, Apple, apps, Google

Case study: Dove links pack promotions to mobiles to boost cross selling

August 13, 2014

Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand used linked on pack promotion swith a mobile campaign to riving cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.

Mobile, Uncategorized brands, marketing, Russia

Microsoft launches £15 mobile phone without web connection

August 13, 2014

Microsoft has launched a £15 mobile phone, with no access to web services as the firm aims to kill off its low cost smartphone range to focus on its high end Windows Phone range.

Uncategorized Android, apps, China, India, marketing

Persil turns captchas into games with PlayCaptcha

August 13, 2014

To promote its new line of Persil’s Dual Action liquid capsules Unilver worked with AdLabs to create a fun alternative to the usual captcha verification screens.

Uncategorized advertising, games, marketing, security, technology

Top tips: Customer is king, but what do they want when it comes to online security?

August 13, 2014

While customers value targeted offers, they value their security more, argues Mark Kedgley, CTO, New Net Technologies.

Uncategorized brands, eBay, email, retail, security
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