Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots.

The creator of Flappy Bird is set to launch his follow up game this week, debuting a teaser trailer for Swing Copters.

Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag became the No. 2 branded hashtag on Twitter.

In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than … [Read more…]

Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US.

Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.

Motorola is expected to launch its Moto 360 Android Wear smartwatch by 4th September, priced at £249.99, according to a product listing accidentally leaked by Best Buy.

Smartwatches will outsell tablets by 2018, as the trend for wearable technology takes off, according to a new report.

Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults.

A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success.