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Right to reply: Mobile apps – Business Enabler or Security Disaster?

September 1, 2014

While mobile apps clearly provide a chance to transform business processes, Karen Conneely, Group Commercial Manager, Real Asset Management, outlines the importance of looking beyond the core features and assessing security components of any mobile app before making the move.

Uncategorized Android, Apple, apps, global, Google

Apple ‘may not sell personal health data to advertisers’

August 29, 2014

As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads.

Uncategorized advertising, analytics, Apple, apps, Google

Google tests home delivery drones with ‘Project Wing’

August 29, 2014

Google is exploring the potential for self-flying aircraft, as the internet giant looks to rival Amazon in the future home delivery technology.

Uncategorized, Video Amazon, Australia, Google, technology

Snapchat valued at $10bn after funding boost

August 29, 2014

Snapchat is now worth a huge $10bn after a fresh round of funding, as the self-destructing photo app continues to thrive despite making virtually no money.

Uncategorized, Video advertising, apps, Facebook, global

Robot brain ‘learns from the internet’

August 29, 2014

Artificial intelligence took another step forward this week, with the unveileing of a robot brain that learns to deal with new problems by accessing the cloud.

Uncategorized images, YouTube

Search case study: AdWords helps improve order rate at butchers by 50%

August 29, 2014

Scottish butcher’s Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.

Search, Uncategorized local, marketing, media

Search case study: Photobox gets better search ROI with Bing Ads

August 29, 2014

In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.

Search, Uncategorized advertising, Yahoo

Amazon ditches Google AdWords for own ‘sponsored links’

August 28, 2014

Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector.

Uncategorized advertising, agencies, Amazon, content, Google

Facebook to send ads based on users mobile connection speed

August 28, 2014

Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G.

Uncategorized, Video Europe, Facebook, marketing

Chinese web giants team up for $813m ecommerce deal

August 28, 2014

Chinese entertainment firm Dalian Wanda (owner of the AMC cinema chain) is reportedly set to make a massive move into ecommerce via a partnership with Tencent and Baidu.

Uncategorized apps, ecommerce, Entertainment, Google, Maps
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