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Amazon turns tweets into shopper wishlists with new hashtag

September 25, 2014

Amazon has expanded its partnership with Twitter via a new hashtag function that lets customers to add items to their Amazon Wish List without leaving the social network.

Uncategorized Amazon, brands, email, Facebook, media

Twitter and TV: New metrics prove social buzz can boost viewing figures

September 25, 2014

Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings, according to new research.

Uncategorized advertising, brands, Christmas, Entertainment, global

New marketing boss at Hailo as taxi app expands

September 25, 2014

Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally.

Uncategorized brands, demographics, global, marketing, Microsoft

ComScore to change mobile measurement methods

September 25, 2014

ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics.

Uncategorized Brazil, comScore, media, Spain, UK

Facebook to launch DoubleClick rival next week?

September 24, 2014

Facebook will reportedly launch a new online ad service next week that will track users across the web, letting brands target them on the social network based on their internet habits.

Uncategorized advertising, agencies, brands, Facebook, Google

eBay brings back mobile app ads

September 24, 2014

eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format.

Mobile, Uncategorized brands, eBay, global, marketing

Apple’s ‘big’ gamble pays off: 10m iPhones sold in first weekend

September 24, 2014

Apple’s big-screen gamble with its latest iPhone devices appears to be paying off, with record weekend sales proving its fans aren’t put off by larger devices.

Uncategorized Android, Apple, Samsung, smartphones

Millennial Media buys ad tech rival Nexage for $107.5m

September 24, 2014

Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m.

Uncategorized advertising, agencies, media, technology

Budweiser trials ‘birthday gift’ mobile coupons with Facebook

September 24, 2014

Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions.

Uncategorized Facebook, technology, Twitter

Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up

September 23, 2014

Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.

Uncategorized advertising, agencies, Australia, brands, content
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