UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to Boost Product Exposure for Brands.

Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.

Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market.

Facebook has added an Ebola button to users’ profile pages to help people donate to charities fighting the disease.

UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.

The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay.

Nando’s has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.

Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group.

For online retailers, slow loading pages, unmanageable navigation, and tortuous check-out processes, are resulting in bounce rates often in excess of 80%. Retailers are not only missing out on sales but creating an appalling first impression in what has rapidly become the dominant route to market, effectively closing the door to the mobile sales channel. … [Read more…]

A brand new interactive and in-store Product Advisor for global sportswear brand ASICS, has been unveiled to the public at its flagship store in Hamburg today.