Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group.
Angry Birds Stella will be seen throughout the season Finals of Chinese Idols, brightening the stage and inspiring fans with weekly behind the scenes footage of the popular television series in a dedicated section of the in-game channel, ToonsTV exclusively for China.
Alibaba Group’s Digital Entertainment Business Division is exclusively publishing the Angry Birds Stella Android game in China, with consumer products rollout through Alibaba’s e-commerce platforms.
“Rovio is delighted to partner with Alibaba Group and Shanghai Media Group. China is a key strategic market for Rovio and Alibaba is the largest online and mobile e-commerce company in China. Angry Birds has been downloaded over 2 billion times. Working with Alibaba and Chinese Idols allows us to reach millions of new fans in China. We have a strong fan base in China. Combining our strengths will allow us to get even closer to our fans”, said Pekka Rantala, Chief Commercial Officer of Rovio Entertainment.
Angry Birds Stella opens up an exciting new chapter in the Angry Birds universe with a new flock of birds –Stella, Poppy, Willow, Dahlia, Gale and Luca– with brand new superpowers.
Angry Birds Stella can be experienced through games, animations, books, comics, and a broad range of consumer products. The first Angry Birds Stella game was launched globally earlier this September and is the first Rovio game to be published by Alibaba in China.