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Six Nations marketing: Brands must tackle tech to convert rugby fans

February 18, 2015

With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa habit, with 44% of fans also multi-tasking at the … [Read more…]

Uncategorized brands, content, email, Europe, games

File sharing stalwart Rapidshare to close next month

February 18, 2015

Popular file sharing site Rapidshare will close next month, hit by the rise of streaming services and a crackdown on piracy.

Uncategorized BBC

Web stat firms Kantar and ComScore join forces

February 18, 2015

ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products, data assets, technology, research and relationships.

Uncategorized comScore, global, media, technology

Axonix launches first ‘white label’ ad exchange for brands

February 18, 2015

Axonix, a mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has o launch the industry’s first technology platform that enables any organisation to launch their own mobile ad exchange.

Ads advertising, brands, global, security, technology

Meetrics gets seven-figure funding boost for ad visibility services

February 18, 2015

Meetrics, a European provider of ad visibility measurement services, has concluded a second financing round.

Ads advertising, agencies, digital marketing, France, Germany

Volkswagen gets closer to customers with YouTube and search campaign

February 18, 2015

Volkswagen Commercial Vehicles is launching the latest instalment of Working with you – its customer-centric brand promise.

Ads marketing, media, Search, YouTube

Coral ramps up online brand presence

February 18, 2015

Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands.

News brands, games, marketing

Hailo makes new ‘reliability pledge’

February 18, 2015

Taxi app Hailo has started a new ‘reliability’ campaign, promising its clients to “get them a cab, come rain or shine and if we can’t we’ll give them their next journey free.”

Mobile marketing

UK emails trends: Consumers ‘more receptive to email

February 18, 2015

Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data.

News brands, Christmas, content, email, Entertainment

Valentine’s Day shopping habits: Mobile users search for luxury gifts

February 18, 2015

More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data.

E-commerce brands, content, Europe, marketing, retail
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