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Blippar creates ‘visual browser’ for the real world

March 16, 2015

Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them.

Mobile, News Apple, brands, content, global, local

Amazon buys Internet of Things firm 2lemetry

March 16, 2015

Amazon.com has acquired 2lemetry, a startup with a system for sending, receiving, and analyzing data from Internet-connected devices.

Mobile, News Amazon, Google, Microsoft

Durex #connect campaign promotes digital ‘off button’

March 16, 2015

Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.

Ads, Video, Viral global, media, smartphones, video

Our cross-device lives: What do we do with our gadgets? (infographic)

March 16, 2015

TV primetime is also the most popular period for tablet usage, while night owls often turn to their smartphones, according to new research looking into our daily gadget habits.

Mobile infographic, media, smartphones

YouTube debuts 360-degree videos with Red Bull

March 16, 2015

YouTube has introduced 360-degree videos to its service, letting users watch the films through their browser as well as by using their phones as a version of virtual reality.

Video Android, Google, iPad, technology, video

Jeremy Clarkson sent free Snickers in Twitter PR stunt

March 13, 2015

In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food.

Ads, Social advertising, marketing, media, Twitter, UK

Yahoo on course for $1bn mobile-ad revenue this year

March 13, 2015

The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year.

Ads, Mobile advertising, analytics, apps, Search, video

The Jockey Club signs programmatic marketing deal with RadiumOne

March 13, 2015

The Jockey Club, the company that owns Aintree, Epsom and Cheltenham horseracing venues, has entered into a technology partnership with programmatic media specialists RadiumOne to enable sponsors to target highly engaged horseracing fans across the entire web.

Ads content, digital marketing, email, marketing, media

Luxury home product firm LuxDeco ramps up personalisation strategy

March 13, 2015

Luxury home products retailer LuxDeco.com has partnered with Sailthru to transform individual customer experiences across all digital touchpoints.

Ads, Mobile content, ecommerce, email, marketing

Social tourism case study: The little village that went global

March 12, 2015

Back in 2013, the little mountain village of Obermutten, Switzerland, issued a promise on Facebook: anybody who likes the village’s Facebook Page can have their picture posted on the village bulletin board. This case study looks at how the village promoted tourism with a digital twist, investing 10,000 Swiss francs and getting the equivalent of … [Read more…]

Social Facebook, global, local, media, video
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