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Right to reply: That .sucks – protecting your business from a reputational nightmare

March 25, 2015

Brands’ and celebrities’ worst nightmares could be about to become a reality this June when hundreds of questionable web domain names go up for grabs. Web hosting company 34SP.com has predicted that some of the world’s biggest brands could be subject to torrents of abuse from online trolls purchasing unfavourable domain names with the sole … [Read more…]

Ads, News brands, Microsoft

Kraft Foods to merge with Heinz

March 25, 2015

US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle.

E-commerce, News brands, UK

BT returns to mobile with £5 4G package

March 25, 2015

BT has launched a low-cost 4G mobile network in the UK this week, aiming to undercut rivals O2 and Vodafone, following its acquisition of EE.

Mobile broadband, Spain, UK

Brands warned of incoming ‘.sucks’ domain

March 25, 2015

An influx of new domain names are going on sale in June, including the potentially harmful .suck domain… and businesses are urged to make informed decisions about how to protect themselves.

News, Regulation, Social brands, Microsoft, Travel

Facebook hosts content for news publishers as ‘walled garden’ grows

March 25, 2015

Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.

Content, Social advertising, brands, content, Facebook, marketing

Twitter tests autoplay videos on apps

March 25, 2015

Twitter has begun testing auto-play video adverts in its iPhone and iPad apps, as the social network looks to copy the success of rival Facebook in video ad revenue.

Ads, Social, Video Apple, apps, Facebook, iPad, Twitter

Video viral of the week: Mars teams with BuzzFeed for ‘cat vs mouse’ pet app

March 25, 2015

Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below…

Ads, Mobile, Video, Viral games, marketing, media, video

Baidu self-driving cars on streets by year end

March 24, 2015

Baidu announced that its long awaited self-driving car would be out within the year, as the Chinese search giant looks to stake its claim on the upcoming smart car sector.

News China, Maps, Search, technology

Salesforce matches CRM data to Facebook ads

March 24, 2015

Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.

Ads, E-commerce, Social advertising, CRM, ecommerce, email, Facebook

BBC News site goes mobile friendly

March 24, 2015

The desktop version of the BBC News website has been switched off, and all visitors are now being directed to a newer, responsive design.

Content, Mobile BBC, content, video
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