Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Multi-platform pays off: Brand ads get 60% uplift when seen across devices

April 20, 2015

Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.

Ads, Content advertising, AOL, content, digital marketing, global

Brewer Adnams turns to mobile payment and rewards

April 20, 2015

Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops.

E-commerce, Mobile technology, UK

Top travel mobile experiences ‘almost as good as traditional sites’

April 20, 2015

The mobile experience of the world’s top travel brands is now almost as good as the experience offered on desktop sites, according to new research.

E-commerce, Mobile apps, brands, images, Search, Travel

Rémy Martin uses WeChat for China push

April 20, 2015

Rémy Martin has partnered with the Chinese social media giant WeChat on its first digital advertising initiative in the country.

Mobile advertising, brands, China, global, media

The five best Instagram Carousel ads (so far)

April 17, 2015

Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.

Ads, Mobile, Social brands, content, Facebook, images, marketing

Virtual Reality goes to Hollywood: Spielberg and Ridley Scott to make VR content this year

April 17, 2015

With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports.

Mobile, News, Social apps, content, video, YouTube

Facebook suffers setback as Indian firms withdraw from Internet.org scheme

April 17, 2015

A group of Indian technology and internet companies have pulled out of Facebook’s Internet.org initiative, claiming it threatens the principle of “net neutrality”.

Regulation, Social apps, BBC, Facebook, India, media

Twitter adds homepage for non-subscribers

April 17, 2015

Twitter has launched a categorised feed on its home page, letting those without an account can browse tweets and trending topics, in a bid to win new users and boost ad revenue.

Social content, Twitter

FightMe video app looks for next Ice Bucket Challenge

April 17, 2015

A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause.

Mobile, Video, Viral Android, Apple, content, Facebook, Twitter

New Instagram ad format turns viewers into shoppers

April 16, 2015

Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report.

Ads, E-commerce, Mobile, Social brands, content, Facebook, marketing, Twitter
« Previous 1 … 718 719 720 … 1,475 Next »

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT