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Unilever aims for 40% ecommerce sales growth in 2015

April 27, 2015

Unilever is targeting a 40% boost in online sales during 2015 as it hastens efforts to encourage shoppers to buy online

E-commerce brands, ecommerce, India, marketing, technology

Google debuts mobile network in the US

April 27, 2015

Google has announced plans to offer its own Wi-Fi-based mobile network

Mobile Google

Measuring the success of campaigns: New European benchmarks (infographic)

April 27, 2015

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe.

Ads advertising, agencies, comScore, Europe, France

Facebook sees slowest growth in 2 years (but user base soars)

April 24, 2015

Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits.

Ads, Social advertising, Android, apps, Facebook, marketing

Google profits get ad revenue boost

April 24, 2015

Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant.

Ads, Search advertising, Google

Google reveals what it knows about you

April 24, 2015

Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.

Regulation, Search Google, Search

Facebook takes internet.org to Indonesia despite criticism

April 24, 2015

Facebook’s free internet initiative Internet.org has been officially launched in Indonesia, despite coming under criticism for threatening ‘net neutrality’ in India earlier this month.

News, Social apps, BBC, Facebook, India, technology

Ad retargeting ‘performs better than search or email’ (infographic)

April 24, 2015

Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.

Ads, Search email, infographic, marketing, media, Search

1 in 3 Brits have tried (and failed) to quit social media

April 24, 2015

A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial.

Social Facebook, media, sport, time spent online

Garmin debuts first combined sat-nav and dash cam

April 24, 2015

Digital mapping firm Garmin has launched a portable GPS and a Dashcam in new device.

Search retail
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