A London poster ad featuring a bikini-clad model next to the words “Are you beach body ready?” has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on … [Read more…]

Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage.

As the UK general election looms, the SNP has the best performing website while UKIP and Labour are lagging behind, according to new research.

With Chrome now ruling the global mobile and desktop browser market – how did it win the game of browser-thrones with both users and businesses? This infographic from NeoNam studies and Cloud Solutions looks at how Google tackled a market dominated by Microsoft and came out victorious.

With the UK general election just a week away, new research indicates that political party membership numbers hit an all-time low this year. Benno Wasserstein, managing director of Box UK, explores the challenges faced by membership organisations in today’s digital world and why these must be faced head-on to ensure organisations are not on the … [Read more…]

The majority of UK PRs use social media for work on a daily basis – yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research.

Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research.

This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.

Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times.

Despite Google postponing its ‘Glass ‘ project, data glasses were a big topic at the Internet World Germany fair, with seven different models being shown by an independent research company. The stand was one of the most popular areas visited by brands and retailers, and offered a lot of insight around how data glasses could … [Read more…]