Ad revenues from music streaming to exceed $1billion

Despite the numbers of players offering ‘freemium services’ ad revenues are being forecast to exceed over $1billion worldwide by 2017. Juniper Research has conducted a recent study that predicts Ad’s on music streaming services will be approximately $780million in 2015 and that this will rise to $1billion by 2017. The increase follows an increasing movement … [Read more…]

Macy’s to test e-commerce in China

The US retailer has teamed up with Hong Kong based Fung Retailing Ltd., to conduct and e-ecommerce pilot venture in mainland China via Alibaba’s Tmall Global, an online marketplace linking world-wide retailers to the Chinese consumer. The business will be called Macy’s China Ltd., and will operate out of Hong Kong. Product will be selected … [Read more…]

BMW show a sense of humour over alphabet

BMW have responded to Google’s Alphabet restructure by publishing an A to Z of its fleet management services provided under it’s Alphabet brand. Using visually similar graphics to Google it reminds the public that the name was in use long before Google’s announcement on Monday. BMW own alphabet.com. Alphabet Inc. (Google’s new parent) opted for … [Read more…]

Facebook introduce autoplay video ads to Audience Network

After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. The ads were star performers in latest figures with mobile versions accounting for 76% of all advertising revenues The video … [Read more…]