Despite the numbers of players offering ‘freemium services’ ad revenues are being forecast to exceed over $1billion worldwide by 2017. Juniper Research has conducted a recent study that predicts Ad’s on music streaming services will be approximately $780million in 2015 and that this will rise to $1billion by 2017. The increase follows an increasing movement … [Read more…]
Facebook ‘Live’ to be extended beyond celebrities

Less than a week after launching its competitor for Periscope, ‘Live’, Facebook have announced they will be opening up the service to more than just celebrities. This appears to be a bit of a u-turn on the social giants part. The company has now intimated Mentions (The app where ‘Live’ resides) will be rolled out to … [Read more…]
Macy’s to test e-commerce in China

The US retailer has teamed up with Hong Kong based Fung Retailing Ltd., to conduct and e-ecommerce pilot venture in mainland China via Alibaba’s Tmall Global, an online marketplace linking world-wide retailers to the Chinese consumer. The business will be called Macy’s China Ltd., and will operate out of Hong Kong. Product will be selected … [Read more…]
BMW show a sense of humour over alphabet

BMW have responded to Google’s Alphabet restructure by publishing an A to Z of its fleet management services provided under it’s Alphabet brand. Using visually similar graphics to Google it reminds the public that the name was in use long before Google’s announcement on Monday. BMW own alphabet.com. Alphabet Inc. (Google’s new parent) opted for … [Read more…]
Facebook introduce autoplay video ads to Audience Network

After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. The ads were star performers in latest figures with mobile versions accounting for 76% of all advertising revenues The video … [Read more…]
Google’s Eddystone a beacon of opportunity in IOT?

Google (now Alphabet) last month unveiled Eddystone, a software platform for Bluetooth beacons that demonstrates a serious push into the Internet of Things. Beacons are small devices that use Bluetooth technology to send notifications and other actions to a passing smartphone or other Bluetooth enabled device. It had looked as though beacons were at risk … [Read more…]
Software engineer highlights weakness in Facebook privacy settings
Reza Moaiandin a software developer has discovered a flaw in Facebook’s security settings allowing users to find other users profiles simply by typing in their phone number. By default, this ‘who can find me?’ setting is set to everyone/public – meaning anyone can find another user by their mobile number. This is the default setting, … [Read more…]
Some respite for Twitter shares as board demonstrate confidence
Having sold some 379,000 shares in November Twitter’s Jack Dorsey has just purchased 32,000 shares at a cost of $875,000 as demonstration of confidence in the company. Other board executives also purchased shares in what appears to have been a co-ordinated move. The move seems to have worked with Twitter’s share price rising 7% over … [Read more…]
‘Egg’ batteries give new life expectancy to future smartphones

Aluminium could give a big boost to capacity and power of lithium-ion batteries. The mobile internet and smartphones have long been challenged by battery-life. The big problem are the electrodes in rechargeable batteries. They need to expand (during charging) and then shrink as the power is used. This leads to irreversible damage that shortens the … [Read more…]