Contrary to many first reactions, cutting media spend in the context of the pandemic isn’t the best decision in the long run. Chasing immediate savings not only hinders rebound possibilities; it obscures the most important truth: the learned few who act now can drastically improve their positions. Florian Thiebault, Consulting Director chez Artefact offers a guide to media investments in uncertain times.
Facebook has struck a partnership with Luxottica, the maker of Ray-Ban, to release a new smart glasses device in 2021, as part of a multiyear partnership.
Charlie Merrells, Chief Strategy Officer at Amazon agency Molzi, weighs up the pros and cons of Amazon and Google SEO and discusses how to “beat” Amazon SEO when the e-commerce space is more competitive than ever.
Lockdown may have encouraged more consumers to support businesses closer to home, yet, new findings suggest that this isn’t likely to be top of mind when it comes to buying habits this Christmas. Just 15% of UK shoppers plan on basing their purchase decision on wanting to support local shops over larger chains.
Clothing brand Mint Velvet has appointed London organic and paid performance search marketing agency Avenue Digital to take over its Paid Search remit in the UK, following a competitive pitch process.
Measurement firm Nielsen has launched Compass, a database that measures campaign outcomes measurement for brands.
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Award-winning voice technology company, Say It Now, has teamed up with digital advertising exchange DAX to enable people to respond directly to radio advertisements on their smart speaker and use voice commands to donate to their chosen charity. NSPCC, RNIB, Crisis, Macmillan Cancer Support and Global’s Make Some Noise are the first to engage, with … [Read more…]
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.