Facebook is considering ways to make money from its popular Messenger app, possibly taking a cut in sales from click to call messages and ecommerce sales.

Internet user growth is slowing and over half of the world’s 7 billion people are offline, the United Nations (UN) has warned in a report released this week.

South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential … [Read more…]

Apple is speeding up its electric car project, making it a “committed project” within its organisation and setting a target ship date for 2019, according to a news report.

Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get an extra layer of emotional data from its users- but what cost to … [Read more…]

By the end of 2015 in the US Programmatic transactions will account for 52% of non-search digital advertising spend, with growth set for 20% a year, according to new research.

With most major social networks carrying ‘buy buttons’, brands are quickly moving into this new market place- but are consumers ready for a more social online shopping experience?

More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey.

Inventory management platform SpotX has launched a video advertising unit, designed to helps publishers boost their video ad inventory beyond standard in-stream units.

Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.