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Voice assistants: Rise of hands-free controls (infographic)

September 30, 2015

With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it.

Mobile Brazil, Facebook, Google, India, infographic

Top tips: 3 ‘megatrends’ that will affect everybody’s business

September 29, 2015

What are the Megatrends that will affect business in the coming years ? According to by Dominique Turpin, IMD business school President, Changing demography, Explosion in technology and Leadership challenges are the major trends that leaders and companies should try to anticipate.

Ads China, Europe, global, India, Japan

Yahoo unites programmatic ads under BrightRoll brand

September 29, 2015

Yahoo has moved all its programmatic ad technology under its BrightRoll brand to offer clients and more joined up automated ad service.

Ads advertising, apps, Search, technology, video

Top tips: How can data quality help marketers overcome familiar barriers?

September 29, 2015

Rebecca Hennessy, Experian Data Quality’s Head of Marketing, details the four common problems that marketers face today, explaining how a well-developed data strategy can help to overcome these challenges and drive better outcomes.

Ads email, government, marketing, Regulation, technology

The solution to ad blockers? ‘Video Lab’ creates ads you want to watch

September 29, 2015

As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that’s proving a headache for marketers.

Ads, Content, Video advertising, agencies, brands, content, iPad

Consumer trust in traditional ads falls (but friend recommendations still most credible)

September 29, 2015

Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research.

Ads, Content, Mobile, Social, Video advertising, brands, content, Europe, global

Cross-device activity ‘now accounts for half of global ecommerce transactions’

September 29, 2015

Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research.

Ads, Mobile advertising, apps, brands, ecommerce, global

Who are the crowdfunding investors? (Infographic)

September 29, 2015

Crowdfunding has become a popular alternative finance method, with investors choosing to back a huge variety of projects – but who are these investors?

News, Social games, infographic, UK

Facebook takes on TV with new video ad buying tools

September 28, 2015

Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric.

Ads, Mobile, Social advertising, brands, Facebook, video

Top global agency trends: Programmatic knowledge now vital

September 28, 2015

Nearly three-quarters of the global digital industry recognise programmatic as one of the most important capabilities that agencies will need to possess in five years’ time, according to a new survey.

Ads advertising, agencies, Australia, Europe, global
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