It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research.

Global retailers must adapt or risk the consequences of failing to match the high frequency content capabilities of smaller, more nimble competitors, argues James Brooke, CEO at Amplience.

The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report.

Google has launched a new way for businesses to get people shopping through YouTube as part of its Advertising Week launches.

Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio.

With the arrival of adblocking on Apple’s iOS continuing to make headlines, new data looks at the profile of those who already deploy adblocking tools on their PCs or laptops.

With Christmas on the horizon, this infographic from agency NuBlue offers tips of how online retailers can prepare their websites for the Christmas rush.

Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.

A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend.