Argos has apologised after customers trying to take up pre-Christmas discounts could not access the retailer’s website due to it being out of action for much of yesterday. Customers across the country took to social media account to complain about being unable to access the Argos site.
Mobile searches on Black Friday ‘to increase ten-fold’
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold.
Youku Tudou and Mirriad launch in-video ads in China
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
Facebook offers ‘location aware’ ads 1ft from stores
Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.
Facebook debuts music sharing tool ‘Music Stories’
Facebook is letting people share 30-second song clips with one another via a new sharing tool on the social network.
Swiss email firm pays $6000 ransom to hackers
A secure-email firm, based in Switzerland, has paid a ransom of $6000 (£3,600) after web attacks crippled its website.
Right to reply: Amazon and Asda’s approach to Black ‘November’
Following the news that Asda is considering an online-only approach to Black Friday this year, while Amazon is trying to mitigate big peaks in website traffic by running ‘Black November’ instead, Terry Hunter, VP eCommerce and Client Strategy at Astound Commerce argues that back-end systems must be optimised to deal with what will still be … [Read more…]
John Lewis Christmas ad premieres on YouTube
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.
Marketing departments ‘now setting overall business strategy’ [INFOGRAPHIC]
Over 87% of fast growing businesses reported that the marketing department has an influential role in setting overall business strategy, according to new research.
UK stores ‘will get two-thirds of Black Friday sales spending in Europe’
Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1 billion in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2 billion, according to new research.