“Customer service is king” is a phrase that has never been more prudent. In a time where companies face increasing levels of competition, maintaining a reputation for excellent service is a great way to stand out. But finding the right balance between cost management and customer care can be difficult. Howard Williams, Marketing Director at … [Read more…]

Tumblr has released its annual ‘Year in Review’ – a list of the top blogs, posts and topics featured on the site in 2015, revealing that ‘Pepe the Frog’ was the most reblogged meme of the year.

The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends.

With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.

With 1.55 billion monthly active users, Facebook is the largest source of public opinion data on Earth. Marc Maley, CEO, Fuel Intelligence, looks at how using anonymised and aggregated Facebook topic data, film studios could use this human-generated data to tailor marketing efforts to maximise engagement ahead of movie releases.

In a surprise reversal, Yahoo will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo.

Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]

Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites.

Micrsoft has launched ‘The Mall, a new shopping platform for the Xbox One games platform that lets people “try on” their favourite outfit.

Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research.