UK theme park Alton Towers is opening a virtual reality rollercoaster dubbed Galactica, combines a physical ride with virtual reality.

Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.

MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.

For marketers, the annual Consumer Electronics Show (CES) provides a glimpse of new technologies that will impact how we talk to our audiences. This year emotive robots, gesture-based interfaces, virtual reality, holographic computing and once again wearables are being touted as the technologies for our industry to watch. Andreas Pouros, COO and co-founder at Greenlight, … [Read more…]

Dating app Tinder is secretly rating the “desirability” of users with an algorithm… and it’s not just a measure of attractiveness, according to research by Fast Company.

The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.

Rumours abound that Twitter will be introducing a new 10,000 character option sometime at the end of this quarter, a move that will effectively change Twitter’s most fundamental feature. Nadia Barmada, Content Director, Found, argues why brevity is Twitter’s strongest selling point.

Digital display advertising is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17 billion, according to new research.

As technoliogy becomes ever more sophisticated, what does the future for retail hold? This new infographic from Retail Vision is based on the opinion of 20 experts in the retail industry.

Asia leads the way when it comes to wearable tech, with many key developed markets yet to catch on, according to new research..