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Mobile ad spend trends: Industry moves towards higher quality inventory

January 21, 2016

Advertisers are seeking higher quality mobile placements to target holiday shoppers, with a 45% rise increase in weekly ‘Private Marketplaces’ (PMP) volume before Black Friday, according to new research.

Mobile advertising, agencies, analytics, Android, Asia Pacific

Rise of social business: LinkedIn hits 20m members in UK [INFOGRAHIC]

January 21, 2016

LinkedIn has reached 20 million members in the UK this week, and the world’s largest professional network has marked the occasion with a new infographic looking at the rise of social business.

Social infographic, UK

1 in 4 Brits to take a ‘digital detox’ in 2016

January 21, 2016

A quarter of Brits (25%) are planning to spend less time using social media or digital devices in 2016, with information overload and rising stress levels to blame, according to new research.

News, Social advertising, apps, brands, Facebook, marketing

Vegetarian butchers and exploding kittens: Top 13 crowdfunding campaigns [INFOGRAPGHIC]

January 20, 2016

From the World’s first vegetarian butcher to a card game based on kittens and explosions, Choice Loans takes a look at some of the most successful crowdfunding campaigns of last year.

Social UK

Netflix customer numbers beat forecasts

January 20, 2016

Video-streaming company Netflix said its customer numbers surged more than expected last quarter, as it looks to target more affluent international customers.

Content, E-commerce, Video Amazon, analytics, broadband, China, Europe

WeChat used by 63% of China’s web users

January 20, 2016

Five years on from its launch, messaging app WeChat is now being used by the majority (63%) of China’s internet users, according to new research.

Mobile, Social apps, brands, China, Facebook, global

Just Eat hires former NotOnTheHighStreet marketing director

January 20, 2016

JUST EAT has appointed Ben Carter as UK Marketing Director as the restaurant delivery marketplace looks to boost its digital team.

Ads, E-commerce brands, global, marketing, media, retail

Top sports marketing tips: Sponsorship 2016 – this time it’s personal!

January 20, 2016

It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level.

Ads apps, brands, global, marketing, media

World’s first ‘online TV ratings’ goes live in Netherlands

January 20, 2016

The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.

Ads, Content advertising, agencies, content, global, marketing

Global mobile shopping trends: Brits ‘most likely to shop on a smartphone’

January 20, 2016

UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey.

E-commerce, Mobile Australia, ecommerce, Europe, global, retail
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