Facebook is taking on Twitter with a new platform providing real-time updates on sports games, popular posts from fans, statistics and commentary from experts.

Search engine optimisation (SEO) doesn’t just have to be about Google. Other search engines and channels including Facebook, YouTube, location search and more recently the rise of voice search provide fantastic opportunities to drive traffic to your site. Chris Pitt, Head of Marketing at Vertical Leap explains how to use these channels and what they … [Read more…]

With more ads being bought through automated exchanges, how will the ad industry evolve in 2016? Kevin Tan, CEO, Eyeota looks at five key trends that he believes will impact programmatic this year.

Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events.

LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals – highlighting the adjectives that they should avoid this year if they want to stand out from the crowd.

Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research.

Google disabled 780 million bad ads globally in 2015 as part of its continuing initiative to rid its network of ads that used sneaky tactics to get more clicks.

Native advertising is set to decline this year, with fewer brands prepared to invest in sponsored digital content. Nick Brown, CEO of Avid looks at the current state of native advertising and the issues surrounding measurement and creativity.

Chinese social network Sina Weibo, often called the country’s version of Twitter, is ending its 140-character limit for user posts.

Microsoft is expected to launch its final Lumia smartphone next month at Mobile World Congress, in Barcelona, signalling the start of the long-rumoured Surface Phone.