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Panic Brits search for last minute gifts the day before Valentine’s Day

February 11, 2016

More than 7 in 10 retail searches related to Valentine’s Day will be made from a mobile device in the run up to the big day this year, according to a new report.

E-commerce advertising, brands, Microsoft, retail, Search

The £100 click: What are the highest CPCs on Google?

February 10, 2016

The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.

Ads, Search advertising, brands, demographics, Google, Maps

Top 10 tech news sites: The Verge ‘has highest PR value’

February 10, 2016

The Verge is most valuable tech news site worldwide, with a single brand mention in an article worth €12,019, according to new research.

Content agencies, digital trends, marketing, media

Flash RIP: Google finally bans Flash from its ads

February 10, 2016

It’s the end of an era: Google is banning ads that use multimedia software Flash from its internet ads, switching to HTML5 instead.

Ads digital marketing, Google, marketing, video

Top tips: Google AdWords mistakes to avoid in your e-commerce campaign

February 10, 2016

Choosing the right Google AdWords can generate more traffic to your ecommerce site, but mistakes can be costly. Herbert Knibiehly, VP of Marketing at Twenga Solutions looks at how to get ahead of your competition by analysing what keywords and landing pages they are using.

E-commerce, Search analytics, ecommerce, Google, marketing

Super Bowl stats: Ads accounted for 22% of entire broadcast

February 10, 2016

Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.

Ads, Content, Social, Video advertising, Amazon, brands, media, technology

Top UGC tips: 5 successful brand campaigns with user-generated content

February 10, 2016

Jack Oldham, Content Marketing Manager at EngageSciences, examines the brands leveraging UCG to connect with consumers and drive sales.

Ads, Social brands, content, digital marketing, Entertainment, Facebook

Mums win out over significant others in the online battle of Valentine’s Day vs. Mother’s Day

February 10, 2016

We are quicker to shower our mothers with gifts than our spouses, according to new research from UK ecommerce conversion company Ve.

E-commerce ecommerce, retail, UK

1 in 5 using voice search on mobile

February 10, 2016

Voice search is on the rise, with one in five mobile users talking to their phones to find information, according to new research.

Mobile, Search global, Search

Guest comment: Digital Banking – this time it’s personal

February 10, 2016

John Fleming, Webtrends that looks at how marketing personalisation is changing retail banking and helping in the retention and acquisition of customers.

E-commerce analytics, demographics, marketing, Microsoft, retail
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