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How ‘grey routes’ are trashing the mobile brand experience [INFOGRAPHIC]

February 17, 2016

SMS remains a hugely effective communication channel for many brands- but more providers are now using ‘grey routes’ to deliver messages, stripping texts of vital context, such as timing. This infographic looks at a growing threat that most brands are totally unaware of.

Mobile brands, infographic, marketing

Streaming wars: Pandora vs. Spotify

February 17, 2016

Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups.

Ads, Content, Mobile global, music, USA

What is the best platform for a brand in 2016? Pepsi wants to find out

February 17, 2016

Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.

Ads, Social advertising, content, FMCG, marketing, Twitter

SoundCloud in trouble after $70m losses in two years

February 17, 2016

Soundcloud is facing financial turmoil after a news report revealed that the music streaming service lost of $70m over two years.

Mobile music

Top tips: The Do’s and Don’ts of cybersecurity for retailers

February 16, 2016

Paul German, VP EMEA, Certes Networks gives five essential Do’s and Don’ts for retailers to keep in mind when putting strategies in place to keep customer data protected from the hackers.

E-commerce, Regulation retail, security

The next 100 years: Underwater cities, virtual reality and space colonies await

February 16, 2016

Super-skyscrapers which will dwarf the Shard, under water bubble cities and origami furniture are all likely to be reality in 100 years’ time, according to a new report.

Mobile, News brands, local, Samsung, smartphones, technology

Under 24s say mobile is their most important device

February 16, 2016

Not only are 16-24s the most enthusiastic users of smartphones but they are most likely to say that smartphones are their most important device for getting online, according to new research.

Mobile global, smartphones

BBC Three taken off air: Channel goes online-only to save costs

February 16, 2016

BBC Three has broadcast its final night on UK TV, as the youth-oriented channel goes online only.

Video BBC, content, media, UK, video

Persil and Comfort sponsor Mumsnet Pregnancy Tracker app

February 16, 2016

Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors.

Ads, Mobile, Social brands, content

O2 starts selling customer tube journey data to advertisers

February 16, 2016

O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data.

Ads, Mobile advertising, apps, brands, technology
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