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London Fashion Week trends: Instagram now more popular than Twitter

February 18, 2016

With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter.

Mobile, Social digital marketing, marketing, media, Twitter

Google ‘Jigsaw’ to solve internet’s hardest puzzles

February 18, 2016

Google’s former internet think tank, Google Ideas, has been transformed into a separate technology incubator called Jigsaw.

Regulation Google, technology

Search tips: What you need to know about Google’s 2016 algorithm updates

February 18, 2016

Google’s recent core search algorithm update has meant big changes in how websites are positioned in search results. Michael Hawtin, Head of SEO at Harvest Digital looks at the impact of the search giant’s focus on fresher web content.

Ads, Content, Search brands, content, games, Google, media

Apple Vs FBI: Tim Cook defies order to decrypt iPhone

February 18, 2016

Apple has been ordered to help the FBI to unlock the iPhone of one of the San Bernardino shooters, but the firm says it will oppose it, calling it an ‘unprecedented step which threatens the security of our customers’.

Mobile, Regulation Apple, government, security, technology

Gordon Bennett! Swear words in email subject lines increases open rates by 28.6%

February 18, 2016

Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.

Ads, Content content, email, marketing, UK

Liverpool FC launches new social app ‘LFC Xtra’

February 18, 2016

Liverpool FC and social media platform, Vixlet have launched a new social app and web portal for fans.

Mobile, Social Android, Apple, content, Entertainment, global

Nearly 50% of small firms ‘do business without a website’

February 18, 2016

Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey.

Ads, Mobile content, digital marketing, marketing, media, Search

Search case study: How Frooition cut marketing costs 65% via smart SEM

February 17, 2016

Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.

Search apps, brands, content, digital marketing, eBay

Snapchat gets serious: Opening up to ad tech giants?

February 17, 2016

Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network.

Ads, Mobile, Social advertising, brands, Facebook, video

Yahoo U-turns on Tumblr: Splits ad sales teams

February 17, 2016

Yahoo is reversing its decision to merge its ad sales teams with Tumblr’s, following the blogging site’s declining performance.

Ads, Social blogging, content, demographics, Yahoo
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