The Internet of Things (IoT) is expected to comprise more than 21bn objects by 2020, the sum total of which will produce a great deal of data. Darren Cooper, Director of Industry Solutions, Europe, Stibo Systems looks at the the importance of identifying objects and where they are in the IoT, and the value and … [Read more…]
Facebook is taking on Twitter’s Periscope by expanding its Live video tool with a dedicated tab in the Facebook app.
Alibaba has built an artificial intelligence platform that it hopes can correctly predict the outcome of reality TV talent show I’m a Singer.
Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.
Global children’s brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.
For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself, says Paul Lowrey, Group Head at Collective
A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth.
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.
Is there is too much emphasis on the tech side of advertising and little creative? Adam Gilsenan, Chief Media Consultant at mobile advertising company YOC, looks at what advertisers need to focus on to prevent the demand from consumers for ad blockers.
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales.