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Jeep first brand to use ‘Edge’ mobile ad format

April 13, 2016

Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics.

Ads, Mobile content, media, smartphones

EU referendum: Searchers seek Brexit answers

April 13, 2016

UK searches for ‘leave’ related EU searches outnumber ‘stay’ searches by a margin of nearly 5:1, according to new research.

Search BBC, Search, Twitter, UK

Facebook finally lets brands and celebrities share sponsored content

April 12, 2016

Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.

Ads, Content, Social brands, content, Facebook, media

Where are the wearables? Apple Watch shipments ‘to decline 25%’

April 12, 2016

Apple Watch shipments are forecast to fall more than 25% year-over-year in comparison to 2015, according to new research.

Mobile Apple

Google shows off lower cost (and less scary) robot

April 12, 2016

Google’s parent company Alphabet is showing off a new Japanese robot – a lower-cost, lower-power machine designed to help civilians.

News Google, Twitter

Mobile ad blocking: Top 10 reasons revealed

April 12, 2016

Annoying ads that take up too much screen space are the top reason for using an ad blocker, according to new research.

Ads, Mobile advertising, global

RetailMeNot takes voucher business into Spain and Italy

April 12, 2016

RetailMeNot is expanding into the Spanish and Italian markets, match up consumers with retailers offering deals and vouchers.

E-commerce brands, Europe, France, Germany, global

Top personalisation tips: 7 ways to be ultra-relevant

April 11, 2016

One to one communication really works – but make it ultra-relevant to the individual, that’s the advice from Tony Kemp, brains behind Hello Market, the leading online direct mail tool.

Ads, Content, Social images, marketing

Newspaper giants attack “illegal” ad blocking Brave Browser

April 11, 2016

A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.

Ads, Content, Regulation advertising, content, newspapers, Privacy, technology

Daily Mail owner to buy Yahoo?

April 11, 2016

The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report.

Content, News blogging, email, Google, media, Search
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