Marie Dalton, Marketing Director EMEA, Connexity, explains why it’s so imperative to have accurate underlying data to drive the placement and the creative display.

Alphabet, Google’s parent company, has plans to build its own smart city, according to a new report.

Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp.

Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features.

Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first.

Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns.

British MPs have claimed that broadband ads are misleading, with just 10% actually getting the advertised speeds.

Local audience data firm Eyeota has teamed up with analytics firm Kantar Media to share the ad targeting technologies with clients.

UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research.

Microsoft has unleashed another AI experiment on the web, this time hoping for better results than its rogue Tay Twitter bot.