Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research.

Marie Despringhere, UK Country Manager, Optimizely, outlines five top tips to help businesses achieve greater Conversion Rate Optimisation success.

Leaving the EU will add 30% to the price of an average import to the UK and cost the typical SME importer £163k a year through increased shipping costs, duties and taxes, red tape and border delays, according to a new study.

Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos.

Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year.

Recently Twitter seized on a comment by FBI director James Comey describing how he puts tape over the webcam of his personal laptop. Many seized on the privacy aspects of the comment but generally the technical aspects were overlooked. Dr David Chismon, senior research consultant of MWR InfoSecurity highlights the bigger picture when a webcam … [Read more…]

This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map.

More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research.

YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature.

Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio.