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Ballerina dances with hologram double for No.7

April 26, 2016

Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7.

Video, Viral advertising, BBC, brands, content, technology

1 in 3 use social networks for product research

April 26, 2016

One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook’s recent AI Messenger chatbots, according to new research.

Mobile, Search, Social brands, Facebook, global, Latin America

Sunfly to launch £4.99 karaoke streaming service

April 26, 2016

Karaoke technology firm Sunfly is marking its 25th Anniversary with the launch of streaming service which will allow every household in the UK to access its karaoke library through their tablets, laptops, smart phones and TVs.

Mobile, News, Video Entertainment, technology, UK, video

Dare to be the snail: Why slowing down has become the only option for Amazon

April 25, 2016

With Amazon’s recent move to open physical stores, how does this move fits into the larger trend of ‘slow retail’? Kevin Gill, UK CEO of Start looks at the growing demand of consumers for a more meaningful experience with brands, not just convenience.

E-commerce Amazon, brands, content, Facebook, retail

Marketing fail: AC Milan scores own goal with ‘Haka’ Nivea prank

April 25, 2016

Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’.

Ads, Video, Viral marketing, sport

Google parent Alphabet gets ad sales boost (but ‘moonshots’ prove costly)

April 25, 2016

Google’s parent company Alphabet has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices – but it’s so-called moonshoots experiments are eating into profits.

Ads, Mobile, News advertising, Android, apps, email, Google

Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers

April 25, 2016

Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.

Ads, Social advertising, apps, Christmas, digital marketing, Facebook

Digital divide ‘holding back UK economy’ – report

April 25, 2016

A digital divide is opening up across the British economy, with just over half (55%) of “pioneer” firms adopting digital technologies and processes, while the other half (45%) are falling behind. This is according to new research by the CBI and international technology and consulting firm, IBM.

News retail, security, technology, UK

MENA consumers most likely to be mobile-first

April 25, 2016

The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data.

Mobile global, smartphones

Right to reply: How Alibaba and Tumblr could affect Yahoo sale

April 22, 2016

Who will buy Yahoo? As suitors such as Verizon and The Daily Mail circle the embattled dotcom pioneer, Andy Moseby, Corporate Partner at technology and digital media law firm, Kemp Little looks at some likely outcomes…

Ads advertising, blogging, marketing, media, sport
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