Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.

The pandemic has shifted the retail landscape: ushering in an industry wide digital transformation that looks set to continue well beyond 2021. Neil Devlin, Director of Retail at Acxiom offers key predictions for Black Friday and beyond into 2021.

With COVID-19 bringing on the toughest year yet for retailers – from job cuts to store closures, it has been trial after tribulation for the industry. Now, with Christmas and Black Friday soon approaching, what can they do to win over their customers? Socialbakers CEO Yuval Ben-Itzhak, looks at what can brands learn from the lockdown … [Read more…]

This month marks 4 years since Instagram Live was launched, letting users broadcast video to their followers in real-time. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, looks at how the platform has has evolved since its creation and how influencer marketing will adapt to big upcoming changes.

Digital PR agency Motive analysed the websites of every Premier League club to find out where they stand in a unique Premier League of Links. The table ranks each club according to Search Engine Optimisation (SEO) and the number of websites linking to them – an important factor in determining the visibility of a site … [Read more…]

Marketing technology firms Yieldify and Klaviyo have struck a new advanced integration and partnership to help ecommerce companies drive industry leading performance from their email and SMS marketing.

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.

Nearly one in ten (87% ) of people accept privacy policies without reading them, which can take over 47 minutes to read fully and are full of jargon, according to new research.

Australian Online ad spend across general display, search and classified all rose significantly in the third quarter, as the country reels from the impact of the Covid-10 pandemic.

Xandr and Meetrics have joined forces to help provide more control of the programmatic purchasing of ad displays for buyers.