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Viral of the week: Kleenex showcases 11-year olds animal care

June 13, 2016

Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below…

Ads, Video, Viral Facebook, video

#HappyChewbacca: Kohl’s feels the force of viral marketing

June 10, 2016

Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…

Ads, Content, Social, Video, Viral Amazon, digital marketing, eBay, Facebook, marketing

Media agency secrets exposed: Industry rocked by US report

June 10, 2016

Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?

Ads, Regulation advertising, agencies, brands, digital marketing, Facebook

Jawbone hit by backlash for ‘insensitive’ Fathers’ Day email

June 10, 2016

Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.

Ads, Content, Viral BBC, brands, email, marketing, Twitter

Internet ad spend ‘will overtake TV next year’ in US- report

June 10, 2016

Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers.

Ads advertising, Amazon, content, Entertainment, global

Pizza Hut revamps website to reflect new neon branding

June 10, 2016

Pizza Hut has recruited Amaze to create a new website for the restaurant chain.

E-commerce advertising, local, marketing, Search

Snapchat merges Discover and Live Stories to give publishers a boost

June 9, 2016

Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online.

Mobile, Social content, images, media, music

Amazon grocery service finally comes to UK

June 9, 2016

Amazon has finally launched its grocery service in the UK, in a major challenge to supermarkets.

E-commerce Amazon, brands, ecommerce, local, marketing

Euro 2016 website review: Learning from FIFA’s mistakes (but some mobile misteps)

June 9, 2016

Football fans on the move could be set for frustration, waiting three times longer for UEFA mobile site compared to desktop, according to a ‘fitness test’ review from a digital performance firm.

Mobile, News content, Europe, France, Germany, global

‘Dark social’ channels dominate UK mobile sharing activity

June 9, 2016

The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research.

Ads, News, Social apps, brands, content, email, marketing
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