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Digital skills crisis: 72% of companies struggle to hire staff they need

June 20, 2016

As a new poll reveals 72% of companies said they found it difficult hiring staff they need to grow their business, CEOs of some of the fastest-growing UK companies have come together to discuss the challenges of recruitment in the UK.

Ads, News UK

Top web testing tips: When the loser is actually a winner

June 17, 2016

Marie Despringhere, UK Country Manager, Optimizely discusses how failed tests can actually bring the most value and that it is how you learn from the tests that can have an impact.

Ads, News images, UK

Pinterest Promoted Pins: Three new ways to target users

June 17, 2016

Pinterest is adding new targeting options, ‘remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site.

E-commerce brands, marketing

YouTube woos small businesses with free professional video ad tools

June 17, 2016

Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.

Ads, Content, E-commerce, Mobile, Video, Viral advertising, Google, local, marketing, music

Snapchat ads: 92% of ad campaigns boost offline sales too

June 17, 2016

Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.

E-commerce, Mobile, Social, Video analytics, brands, global, marketing, media

Emojis become keywords: Twitter to let brands target ads by user’s emojis

June 17, 2016

The ‘winky face’ is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use.

Social brands, media, Twitter

Right to reply: Six reasons why Three’s ad blocking will fail

June 16, 2016

With Three starting its ad blocking trial this week, Andrew Darling Blis Communications Director, argues why this will not be successful, and how the advertising industry can address the challenge of ad blockers.

Ads, Mobile, Regulation advertising, Android, apps, Facebook, government

Euro 2016: Social media predicts England to win 2-1 vs. Wales

June 16, 2016

Today’s England vs. Wales game will divide pubs and living rooms across the UK, but an analysis of data from Tumblr and Yahoo Sport predicts a 2-1 victory for England.

News, Search, Social media, Russia, sport, UK, Yahoo

Facebook tracks in-store visits to link online and offline habits

June 16, 2016

Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.

Ads, E-commerce, Mobile, Social Facebook, Google, local, marketing

Brands ‘choosing YouTube influencers over traditional celebrities for ads’

June 16, 2016

Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.

Ads, Content, Video brands, Facebook, marketing, media, Twitter
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