Josie Scotchmer, UK Marketing Manager, Mailjet explores why low awareness of the Digital Single Market could drive some marketers to back a Brexit and question whether the UK can be a world leader in digital.
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.
The second day at Cannes Lions 2016 featured sessions from WPP, SapientNitro, Brian Eno with Dentsu Lab Tokyo and Hakuhodo Inc. Catch up on the key moments in this highlight reel below.
With just two days until the EU referendum, just what are voters saying on social media? This new infographic from Amobee Brand Intelligence looked at social media conversations across the UK to uncover the volume and tone of debate ahead of the historic vote this Thursday.
Cannes Lions 2016 kicked off with a bang, with sessions from David Copperfield with memBrain, SNASK, Insight Publicis Nigeria and Taylor Herring. This video highlights reel shows the best from the opening day of the festival.
Domino’s has been forced to pull out of a T-Mobile’s promotion offering its customers free pizza via its new customer rewards app, after the pizza firm couldn’t cope with the increase in order volume.
With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey.
Nearly a fifth (17%) of football fans will watch Euro 2016 matches on mobile, with mobile games and sports apps the most popular second screening activities, according t0 new research.
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