Trailers account for less than one quarter of content shared from film-related websites according to new research.

The vast majority (85%) of consumers are unlikely to do business with the same organisation again following a bad mobile experience.

Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.

An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77).

The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.

Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.

Half of UK small to medium sized business believe they are being ‘priced out’ of marketing automation, but many are not aware of how the practice coould benefit them, according to a new report.

Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used around the world.

Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.

As augmented reality gets more sophisticated, how are businesses are using it, and what does it means for the future. Lance Spellman is the founder and President of Workflow Studios, offers a guide to this fast growing technology.