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Guy Phillipson to step down as IAB boss after 12 years

July 20, 2016

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau is to step down in January 2017 after exactly 12 years heading the industry body.

Ads, Regulation advertising, global, marketing, media, UK

Digital divide: 7.5m Brits left behind in the digital revolution

July 20, 2016

The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: “dawdlers, devotees and day-to-day doers”, according to new research.

Mobile, News broadband, Entertainment, media, Search, technology

Email marketing best practice guidelines – 40% of viewers probably not seeing images

July 20, 2016

Latest research suggests that with more than a third of email users not seeing images, email marketing best practice guidelines are overlooked by marketers who rely on graphically rich email templates.

Ads content, email, Google, images, marketing

Top tips: 4 factors affecting brands and advertisers as TV shifts to digital

July 19, 2016

Karen Eccles, Commercial Director UK, Innovid outlines four factors that advertisers should consider as TV continues to shift to digital.

Ads, Video advertising, Amazon, Apple, brands, content

HookLogic partners Auchan to bring performance marketing platform to France

July 19, 2016

Performance marketing firm HookLogic for brands, has partnered with Auchan, one of France’s leading retailers, to offer brands new, high performing advertising opportunities on Auchan.fr.

Ads advertising, brands, Brazil, ecommerce, France

L’Oréal launches makeup emoji keyboard to connect with millennials

July 19, 2016

Beauty brand L’oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol.

Ads, E-commerce, Mobile, Social

Third of 16-24s use social media for product research

July 19, 2016

With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.

E-commerce, Search, Social brands, Facebook, global, media, Search

The five types of millennials: From mobile mavens to thrifty traditionalists

July 19, 2016

Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.

Ads, Mobile, Social, Video advertising, content, demographics, global, marketing

How to convert online leads into sales [INFOGRAPHIC]

July 19, 2016

Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates.

E-commerce, Search ecommerce, infographic, marketing, Search

Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]

July 19, 2016

Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.

Ads, Content brands, content, France, Germany, global
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