Drones are boosting the UK economy as they are given a wider role in day-to-day business, with the media industry leading the way, according to new research.

With intelligent personalisation taking centre stage in modern marketing, how will artificial intelligence change the relationship between brands and consumers? Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI.

Amazon’s Dash Button is finally launching in Germany, Austria, and the UK, letting consumers order brands on Amazon via the click of a fridge magnet button.

The chair of Europe’s leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time.

Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web.

The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway.

The mobile advertising opportunity for brands is phenomenal, but brands are still under-spending on the format. Mark Rosner, Chief Revenue Officer at AppLovin, offers a guide to help marketers make sense of the hottest mobile ad formats today.

Apple has been ordered to repay a record €13bn plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill.

Snapchat has revealed plans to introduce behavioral targeting for advertisers, as the chat app continues to capitalise on its growing popularity with a range of new ad options.

Following the news last week that Google has announced it will crack down on “intrusive interstitials” in January, Paul Thomson, VP EMEA, Blis, discusses why the industry should lead by Google’s example.