Paypal has struck a deal with Mastercard that will allow the payments platform to be used in stores.

As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. Collective’s Paul Lowrey points brands in the right direction with five steps to digital brand success…

There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.

Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.

YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.

Microsoft’s browser has the highest levels of ad fraud, followed by Google’s, according to a new study.

Brits are 39% more likely to engage with brand messages that play on their Fear-Of-Missing-Out (FOMO), getting a better result than funny, ‘fail’ and NSFW content.

Marie Despringhere, UK Country Manager, Optimizely, explains that to achieve a truly effective cross channel retail strategy the customer experience must be aligned across every channel and stage of the consumer journey, from research through browse to purchase.

In its attempts to crack down on online privacy, film studio Warner Brothers has mistakenly asked Google to remove its own website from search results, saying it violates copyright laws.

The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research.